What do music managers do?
They help artists’ careers grow. And, they run the artist’s business. Artists create music and managers make sure people know who that artist is and buy their music. Managers sell artists as brands. They make sure people hear their music and that listeners become fans. They look for opportunities for their artists to play shows, sell merch, and work with other brands/sponsors. They create social media plans and marketing campaigns based on data and trends. Behind the scenes, they keep schedules, timelines, communicate with labels, radio, press and bookers. They keep budgets, track expenses, negotiate contracts and make sure the artist gets paid. Managers have to have an in-depth understanding of the music industry- how to distribute music, music publishing, current laws. And everything in between. They should also be genuine fans of the artist. As both a musician and person. You always work harder for something you love.
Am I ready for a manager?
So when people ask “am I ready for a manager”, the real question is- am I ready and willing to pay for that expertise. Traditionally, managers take 15-20% of artists' income. (So if a show pays $100, the artist walks away with $80, and the manager with $20.) Different business models exist. One time consultations, one on one coaching packages, online seminars and classes.
What price would you pay to have a one-on-one with someone with proven success and that you respected in those areas? Whenever you have a price for that- that is when you are ready for a music manager.
When do I need a manager?
When you’re stuck or need guidance. This can happen at different times and stages for every artist. When you get a manager depends on when you have a budget for that help.